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Hence, the level of network sociability should determine by the actual performances of its users.
According to the communication theory of uses and gratifications, an increasing number of individuals are looking to the Internet and social media to fulfill cognitive, affective, personal integrative, social integrative, and tension free needs.
Some communities – such as – took a different approach by simply having people link to each other via email addresses. In the late 1990s, user profiles became a central feature of social networking sites, allowing users to compile lists of "friends" and search for other users with similar interests.
New social networking methods were developed by the end of the 1990s, and many sites began to develop more advanced features for users to find and manage friends. However, thanks to the nation's high Internet penetration rate, the first mass social networking site was the South Korean service, Cyworld, launched as a blog-based site in 1999 and social networking features added in 2001.
They may feature digital photo/video/sharing and "web logging" diary entries online (blogging).
social-network services, though in a broader sense, a social-network service usually provides an individual-centered service whereas online community services are group-centered.
A social networking service (also social networking site, SNS or social media) is an online platform which people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
Companies are using social media as a way to learn about potential employees' personalities and behavior.There have been attempts to standardize these services to avoid the need to duplicate entries of friends and interests (see the FOAF standard).A study reveals that India recorded world's largest growth in terms of social media users in 2013.Friendster was followed by My Space and Linked In a year later, and eventually Bebo.Friendster became very popular in the Pacific Islands.